Aktive’s Strategic Plan to 2024 released!

by Aktive
Published on Tuesday 09 March, 2021
Aktive X Sport NZ Bank 262

Our vision is for Auckland to be the world’s most active city: Tāmaki Makaurau – te tāone ngangahau rawa o te ao.  


COVID-19 restrictions, rising unemployment and financial constraints continue to create challenges for the sector in Auckland – especially in lower socio-economic areasWe are committed to continue to help sector organisations to adapt and respond in these challenging times. 


The main focus group for our plan are underactive tamariki and rangatahi because, if current trends continue, there is a risk that 480,000 Auckland children will be underactive or inactive by 2040. The situation is not equitable: children with disabilities; girls; those of Chinese, Indian and Pacific ethnicities; and children living in low socio-economic areas are less active than others.  


Given this, Aktive is committed to its equity approach and our investment and efforts will be strongly focused on the people and communities that are missing out. 


This approach, our strategic priorities, Distributed Impact Model, initiatives and measures are detailed in our Strategic Plan to 2024.





We look forward to highlighting aspects of this plan and working with the sector to help Aucklanders lead more active lives through sport, play and active recreation.