Auckland is a diverse and increasingly changing city that faces a rapidly growing population and changing demographics as well as being subject to global trends on how people participate and engage in sport and recreation.

As a sport sector, it is increasingly important to have the knowledge and insights to adapt with these changes and be at the forefront of gathering new insights to ensure we are meeting the needs and wants of the Aucklanders we service.

Aktive is committed to servicing the Auckland Sport sector by participating in or leading research that will help sports adapt to the ever-changing Auckland region.

Below are the current research materials and tools focusing on Auckland.


2018 Active NZ Survey Findings for Auckland region

Young People - View here

Adults - View here


Active NZ 2018 survey

Results from the latest Active NZ survey which looks at participation in sport and active recreation.

Find out more


Insights Tool

This tool provides information on demographics, demographics trends, participation data from the Active NZ survey, information on sport in schools from the New Zealand Secondary Schools Sports Council data, as well as health information from the Ministry of Health.

Find out more



Value of Sport Report

This report explores the value of sport to New Zealanders, their communities and our country.

Find out more


Voice of Participant Survey

Sport NZ’s club experience survey has been developed for NSOs to understand club level player experiences and how they might adapt to meet people’s changing needs.

Find out more

Auckland Voice of Participant Survey 2019 Results


Economic Value of Sport to Auckland 2015

This report looks at the economic value of sport to the Auckland region.

Read here








Active Citizens Worldwide (ACW) is a global initiative set up to help cities across the world achieve a positive step-change in the physical activity levels of its citizens, through multi-city collaboration, best-practice sharing and global benchmarking. Aktive has signed up Auckland to be one of the founding cities along side London and Singapore.

Find out more

2018 Active Citizens Worldwide Report


Innovate Change

Aktive, Sport New Zealand (Sport NZ) and Auckland Council engaged innovate change to run a social innovation process in order to help more people, particularly Samoan and Indian Aucklanders, get involved in sport and recreation. Read the Insights and Implementation Framework document below.


Implementation Framework



Aktive’s Strategic Plan 2040 Issues Paper

As part of Aktive’s Strategic Plan 2040, this issues paper has been compiled to understand the issues, challenges and opportunities that lie ahead. It is a starting point for discussion, debate and a new thinking about the types of sport and recreation opportunities Aucklanders will and need over the next 20 years.

Issues Paper


Organised Sport Survey 2019

Auckland Coach Support Survey 2019

Stakeholder Survey 2019

Sector Support Survey 2019

Population Trends

Statistics NZ project that Auckland’s population will grow from 1.6 million in 2016, to 1.9-2.1 million in 2028, and 2.0-2.6 million in 2043.  These projections are based on assumptions around births, deaths and immigration and the range represents various scenarios.

For more information see the below Stats NZ reports;

Subnational Population Projections

Read here

Auckland’s Future Population Under Alternative Migration Scenarios

Read here


Sport NZ Future of Sport Report

This report looks at New Zealand’s future over 2015 to 2039 and the opportunities and challenges for sport.

Read here


Australia Future of Sport Report

This report identifies six megatrends likely to shape the Australian sport sector over the next 30 years.

Read here


Foundation North

Insights into understanding Tāmaki Makaurau's social landscape and populations.

Read here


Knowledge Auckland

A collection of research, information, analysis and data about Auckland's communities, economy and environment.

Read here


Growing up in NZ

This longitudinal study tracks the development of approximately 7,000 New Zealand children from before birth until they are young adults.

Read here


Healthy Auckland Together Monitoring report

This report monitors how Auckland’s environment is contributing to the obesity levels of Aucklanders.

Read here


Ministry of Health NZ physical activity resources

A collection of resources to help promote physical activity in New Zealanders.

Read here



World Health Organisation physical activity resources

Resources on physical activity from the World Health Organisation

Read here

Link to WHO Global Action Plan on physical activity

Read here


Auckland Sport and Recreation Strategic Action Plan

The Auckland Sport and Recreation Strategic Action Plan (ASARSAP) sets out:

  • A common vision for improving sport and recreation across Auckland
  • The actions that must be taken to achieve this vision
  • The role the council and other organisations will play.

Read here


Active Transport research

Auckland Transport produces an annual report on levels of walking and cycling in Auckland.

Read here


Sport NZ Statement of performance expectations 2017/18

This Statement outlines the performance expectations for Sport New Zealand Group (Sport NZ and High Performance Sport New Zealand) for the year ending 30 June 2018, covering service performance and forecast financial statements.

Read here



Auckland Council Annual plan 2017/18

Read here