Many clubs are realising that they need to bring people to their facilities at times which are normally not popular. There are various methods that can be used to either spread facility usage demand more evenly or encourage users’ incentives to play in quieter periods at certain days and times.
Membership incentives – Paying an annual membership fee allows the user to gain use of the facility at most times.
Specific day or times of day incentives – This approach is now becoming more widespread. Membership options may allow for set times of day, certain days of the week or months of the year. For example, weekend memberships to only have access on Saturdays and Sundays.
Peak-time premiums – The intention is to charge a premium price for the use of the facilities at peak periods – where demand exceeds the space available. For example, fields may be booked during peak hours, but they cost 10% more than regular times.
Off-peak incentives – The aim is to reduce the problem of over-demand at popular times and offer incentives (often financial savings) to play at quieter times. For example, off-peak members pay 10% less but cannot use the fields at peak-times.
Partitioning demand – The use of fields can be allocated according to purpose and to satisfy all types of member. For example, one field is available for coaching programmes, one is always for member use and two are blocked out for competition purposes.
Reservation system – Taking bookings pre-fills the fields and helps forecast future availability. It also reduces waiting time.
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