Good Sports® is a culture change initiative aiming to create positive sporting experiences for children by educating and supporting the key adult influencers in youth sport: parents, coaches, teachers and sport administrators – and Aktive is excited to introduce our new Coach Development Advisor focusing on Good Sports, Javeed Ali.

We caught up with Javeed to hear his experience with the initiative and his story.


In 2014, I graduated from Unitec with a Bachelor of Sport majoring in Sport Coaching. At this point in my life, my passion for youth sport was growing with every encounter I had with the community.

So, I decided to do my Masters in Business majoring in Sport and Recreation Management and was approached by Dr Simon Walters to join the Good Sports research group following a blog post I wrote on poor sideline behaviour.

This was a great experience and it was exciting to be a part of something that I knew would be successful in guiding the development of youth in New Zealand. It led to more opportunities, and I was able to immerse myself further in the initiative by exploring the influence of Good Sports on parents and adults in a popular winter sport.

A resounding finding of this research was that coaches of Under 12 and Under 13 representative teams indicated they had changed their coaching to be more performance orientated as a representative coach compared to when they were coaching club or school-based teams.


“By creating a climate of development, we may develop our next All Black, Black Fern, White Fern or BlackCap. But more importantly we know that we will be developing lifelong sport and physical activity participants.” – Javeed Ali


As I embark on my PhD at Auckland University of Technology, my research area is to explore the experiences of early career rugby referees with the purpose of understanding how  officiating organisations can better support their officials to counter the current shortage of officials in all sports.

I am excited to be working at Aktive on Good Sports with a focus on leading and championing the initiative and ultimately providing more positive sport and recreation experiences for our young people.