The business of sport is all about motivation. Whether you know it or not, the most successful clubs design their facilities to meet this need. Is your club a ‘third space’?

The third space is a place where people meet to unwind, be themselves, discuss and talk about things that matter to them, develop new friendships and deepen existing ones. 

Findings have shown that people regularly rate appearance and atmosphere among the most critical factors determining their decision when choosing a club. Members and guests should feel like they are special because they are in a special place… and that the environment there takes them to another world.

Consider how you can play with your environment, architecture, layout and aesthetics to create a sense of energy, movement and encourage sociability. The ability to offer a stimulating facility is an important factor to keep members engaged.

When designing or refurbishing your facility, you can choose to simply provide a place to play sport, or you can create a place that is firmly part of your members’ lives: beautiful, inspiring and worthy of their loyalty. It isn’t just about arranging equipment, it is about creating an experience.

Think about the kind of member experience you want to create – What does it look like? What does it sound like? How does it make you feel?

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For other ways to improve and maintain quality assets click here.