A club should be one of the few places where people can escape into a world that is different from their day to day lives. When people enter your sports club, it should be inspiring and clean, not intimidating. If people love what the club looks and feels like they will be more likely to come back. Colours, lighting, different shapes and finishes can help to invigorate the club décor.
However, the one thing a number of clubs don’t offer is any assistance to new members – which costs nothing but time. If new members are left alone, they won’t form good relationships and playing habits and are at risk of not coming back.
Three easy things your club could do:
- Offering a range of programmes alongside coaching, social media use and events
- Using committed members to help ‘on-board’ new members at every step of the process
- Balancing playing space availability between club events, juniors, interclub, coaching and leisure players so everyone has access to the facility in a fair way
For other ways to improve and maintain quality assets click here.