Auckland is a diverse and increasingly changing city that faces a rapidly growing population and changing demographics as well as being subject to global trends on how people participate and engage in sport and recreation.

As a sport sector, it is increasingly important to have the knowledge and insights to adapt with these changes and be at the forefront of gathering new insights to ensure we are meeting the needs and wants of the Aucklanders we service.

At Aktive we are committed to service the Auckland Sport sector by participating in or leading research that will help sports adapt to this changing Auckland.

Below is some of the current research and tools to help understand the changing Auckland.


Sport New Zealand Research and Tools

Insights Tool

This tool provides information on demographics, demographics trends, participation data from the Active NZ survey, information on sport in schools from the New Zealand Secondary Schools Sports Council data, as well as health information from the Ministry of Health.

Find out more

Voice of Participant Survey

Sport NZ’s club experience survey has been developed for NSOs to understand club level player experiences and how they might adapt to meet people’s changing needs.

Find out more

Value of Sport Report

This report explores the value of sport to New Zealanders, their communities and our country.

Find out more

Economic Value of Sport to Auckland 2015

This report looks at the economic value of sport to the Auckland region.

Read here



Population Trends

Statistics NZ project that Auckland’s population will grow from 1.6 million in 2016, to 1.9-2.1 million in 2028, and 2.0-2.6 million in 2043.  These projections are based on assumptions around births, deaths and immigration and the range represents various scenarios.

For more information see the below Stats NZ reports;

Subnational Population Projections

Read here

Auckland’s Future Population Under Alternative Migration Scenarios

Read here


Sport NZ Future of Sport Report

This report looks at New Zealand’s future over 2015 to 2039 and the opportunities and challenges for sport.

Read here


Australia Future of Sport Report

This report identifies six megatrends likely to shape the Australian sport sector over the next 30 years.

Read here

Aktive Research

Innovate Change

Aktive, Sport New Zealand (Sport NZ) and Auckland Council engaged innovate change to run a social innovation process in order to help more people, particularly Samoan and Indian Aucklanders, get involved in sport and recreation. Read the Insights and Implementation Framework document below.


Implementation Framework


Active Citizens Worldwide







Active Citizens Worldwide (ACW) is a global initiative set up to help cities across the world achieve a positive step-change in the physical activity levels of its citizens, through multi-city collaboration, best-practice sharing and global benchmarking. Aktive has signed up Auckland to be one of the founding cities along side London and Singapore.

Find out more







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