Playing sport can be hard work. If people don’t build a regular routine, they won’t see the health and fitness results they joined to achieve – and without results, they won’t stick around for long.

A number of fitness clubs operate under the  three week rule. If after 21 days a member hasn’t been into the facility, someone from the club reaches out to them to find out what is happening.

Why does this make logical sense?

If you wait until someone has a pattern of no-shows, it gets harder to change their behaviour because letting them not turn up only reinforces this action. On the other hand, those members who consistently participate in sports activities are more likely to stay happy and engaged. It is our responsibility to make sure we provide programmes that resonate with our members to keep them coming back for more.

Connect people

A critical component to having happy and engaged members is the connections they experience with the coach and/or their fellow players; and via your club’s social media platform. How you communicate with your members will depend on personal preference.

Build a community

Establishing a community and building relationships shouldn’t end once your members leave the building. Your club social media page should be fun and engaging, and include a variety of content that includes photos, videos, polls, quizzes, activity updates and member success stories.

More information

For more ideas about how you can what is valuable for your community click here.